Product Name Change? Don’t Forget Your SEO!
Renaming your product? Don’t forget SEO! Continuing to use your old product name in website URLs and image folders after a rebranding is detrimental to your search engine optimization (SEO). Here’s why, and how to fix it: The Problem: Conflicting Signals & Wasted Potential Changing a product name creates a significant SEO challenge. Search engines see the old and new … Read more