Evinco shares experiences from our professional team, you can utilize the IT/Internet resources, to explore business opportunities.
When a user type a search query on search engine, they are asking a question and try to find a solution for it. Let take a look on the following real life example. In morning, a man drive his car and go to work but his car broken down with smoke. He then turn on his notebook and search on … Read more
1. Have a Negative Keywords List Use negative keywords so that your ad does not appear for search terms that are not relevant to you. 2. Pay Attention to Quality Score Higher Quality Score gives you higher ranking with lower cost 3. Separate / Create Keyword Buckets for Each AdGroup You can ensure that the text in every ads explicitly … Read more
Following are the terms commonly used in pay per click advertising networks. Familiar with these terminology not only help you manage your ads easily, but also helps to have a better picture on your ads performance. Bid – Bid refers to the amount that advertiser is willing to pay for each click. It is the price you tell AdWords you … Read more
Every single day, more and more people upload brand new websites to the Internet. I don’t have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably more!) The one thing that all of these new websites need in order to make their existence worthwhile is traffic, which leads me to one … Read more
There are dozens of statistics reported when using the Pay-Per-Click Advertisement, like Google Adwords. For example, click-through rate (CTR), cost per click (CPC), number of clicks, number of impressions, conversion rate (CR), cost per conversion, etc. It is always confusing to handle those number. Actually, two of them are important for you. They are click-through rate and conversion rate. Click-Through … Read more
1. Create a keywords list not only fit to your product or service, but also your business and your competitors. 2. Create a list for those misspelling or typos keywords. 3. Rank #1 brings most clicks but it is expensive. Rank #2-#4 can give you more visitors with less money. 4. Put your keywords into the headline. This can attract … Read more
Pay-Per-Click advertisement (PPC) is very common today. You can always find some advertisement on search engines, web directory, portal site, or many other web site. You can make a PPC easily on Google or Yahooo. They provides a friendly interfaces for you create an advertisement, find keywords, make your bid and provides lot of statistic data. When you post a … Read more
#1 What is your objective in building website? 1. As a adverstisement for your business 2. Sell products and services 3. Boarden the market of your business #2 What scale your website will be? 1. Just need a website. 2. Start from small, and build up gradually 3. Complicated 4. Huge and complicated. #3 Do you need a domain name? … Read more
Pay per click advertisement (PPC) is a simple and cheap way to promote online and generate website traffic. The cost to make PPC is not high, you can build the advertisement and select the keywords by yourself. In traditional advertisement, the rate is directly related to time and place the ad displayed. However, the rate of PPC does not related … Read more
Many clients talk to us and ask about “how to increase website traffic”. They said they have get the website ready, optimize and get it listed in the search engine. But the traffic of their website is still very low. There are different techniques to advertise your product or your website and drive tons of qualified traffic. Here are some … Read more