Evinco Logo Evinco software: Streamline your business
Evinco Logo
English 繁體中文 简体中文
Knowledge Sharing

Email Marketing

Seven Effective Ways to Personalize Email Marketing Campaigns

by
Personalize Email Marketing

Personalization is crucial in email marketing as it helps businesses tailor messages to individual recipients, increasing engagement, relevance, and ultimately conversion rates. Here are seven effective ways to personalize email marketing campaigns: 1. Personalized Email Subject Lines Use the recipient’s name or location in the email subject line to grab their attention and increase open rates. 2. Dynamic Content Customize … Read more

Image Blocking in Email Marketing

by

Many email services or software allow users to block images. User need to click a button in order to display the image in the email. How to handle Image Blocking in Email Marketing? 1. Don’t rely solely on image in your email. You should also write your marketing message in text. 2. If you use images, remember to add “ALT” … Read more

Some Tips on Personlized Email Campaign

by

– Keep it short One to two paragraphs is good enough. Email with three paragrahs maybe too long for the subscriber to read. – Relevant People make subscription on your newsletter and like to receive useful and relavent information. Newsletter should provide help/tips to the subscriber and not only product promotion. – Subscriber-only Offer You may provide subscriber-only offer in … Read more

Few Tips About Using Image In Email Marketing

by

1. Keep Images Light No matter you embeded the image into email or make a url reference to your web site, you should keep the image size smaller. It is important as nobody will wait for 10 or 20 seconds to load the image. Most graphics software provides optimization tool to compress and reduce the image size and make the … Read more

Opt-in! Higher success rate with permission email.

by

Many people says they need to send million emails out for email marketing events. Even the response rate is low, they still can get substantial amount of response. As the flood of junk mail, internet service provider and also end user install different spam filter to get rid from the junk. This also reduce the response rate of the marketing … Read more

Don’t send marketing email during holidays

by

An email marketing campaign is one of the cheapest ways that can be used to promote product to customers. Even it is cheap, you still need to take every steps to achieve a higher success rate. To perform a success email marketing campaign, you need to have: – comprehensive recipients list – good email software – attractive and well designed … Read more

Ten Don’ts in Email Marketing

by

1. Don’t bomb the recipient’s inbox. 2. Don’t make it too long. A short but clear message is enough. 3. Don’t use large number of exclamatory or punctuation marks 4. Don’t misspell words or use poor grammar. 5. Don’t use JavaScript or background images. 6. Don’t send irrelevant content. 7. Don’t send emails without unsubscribe links. 8. Don’t harvest email … Read more

How To Buy Email Marketing Software

by

Sending marketing email and provide products or services information to customers is a cost effective way. Email marketing is used to send your email message to a large number of people manually or through bulk email software. There are several features you need to consider when buying email marketing software. 1. Sending Speed In general, you should select a speedy … Read more

+ More