Evinco shares experiences from our professional team, you can utilize the IT/Internet resources, to explore business opportunities.
1. Use Negative Keywords Prepare a list of negative keywords, otherwise you may pay for irrelavent clicks. For example, if you sell website design template. You may put “free” into negative keywords list. 2.Turn off Content Targeting Network AdWords beginners is easy to get loss in the content targeting. You may start the content targeting until you feel familiar with … Read more
There are dozens of statistics reported when using the Pay-Per-Click Advertisement, like Google Adwords. For example, click-through rate (CTR), cost per click (CPC), number of clicks, number of impressions, conversion rate (CR), cost per conversion, etc. It is always confusing to handle those number. Actually, two of them are important for you. They are click-through rate and conversion rate. Click-Through … Read more