Title Optimization
- – include your company name or site name in the title
- – include keywords
- – make it readable and easy to understand, e.g. Buy XYZ from ABC company
Description Tag Optimization
- – show your unique selling proposition
- – include keywords
- – two to three sentences is enough
Keywords Tag
- – use two or three words phrases
- – don’t spam keywords
HTML Tag
- – use H1 tag, but don’t overuse. One or two is enough
- – use H2, H3 tag for subheader
- – use B tag to highlight important things
- – put keywords in H1, H2, H3 anb B tag
Link
- – provide meaningful anchor text. Don’t use “click here” as anchor text.
Image Optimization
- – adjust the image to reduce file size and keep the looks of image indifferent
- – provide alt text
- – provide title tag
- – use meaning filename
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