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Email Marketing

Seven Effective Ways to Personalize Email Marketing Campaigns

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Personalize Email Marketing

Personalization is crucial in email marketing as it helps businesses tailor messages to individual recipients, increasing engagement, relevance, and ultimately conversion rates. Here are seven effective ways to personalize email marketing campaigns: 1. Personalized Email Subject Lines Use the recipient’s name or location in the email subject line to grab their attention and increase open rates. 2. Dynamic Content Customize … Read more

Image Blocking in Email Marketing

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Many email services or software allow users to block images. User need to click a button in order to display the image in the email. How to handle Image Blocking in Email Marketing? 1. Don’t rely solely on image in your email. You should also write your marketing message in text. 2. If you use images, remember to add “ALT” … Read more

Advantages of Email Marketing

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1. Global reach Email marketing can reach worldwide customer. 2. Lower cost Low cost and a great return on investment. 3. Personalized You can personalize the email content to fit your customer’s needs. This highly personalized feature is not provided by other marketing means. 4. Interactive Graphics/Video and other documents can be added into the email to grab recipient’s attention … Read more

Some Tips on Personlized Email Campaign

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– Keep it short One to two paragraphs is good enough. Email with three paragrahs maybe too long for the subscriber to read. – Relevant People make subscription on your newsletter and like to receive useful and relavent information. Newsletter should provide help/tips to the subscriber and not only product promotion. – Subscriber-only Offer You may provide subscriber-only offer in … Read more

Following the Spam Filtering Rule for your Email Marketing

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Email marketing is a low cost method to delivery your business message to the potential customers. Due to this low cost method, spam/junk email is a great problem. Spam filtering are imposed to protect the in-box from the flood of junk email. These are the tips to you should following when performing email marketing 1. Avoid spam phrases. For example, … Read more

Attachment in Email Marketing?

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Sending marketing email with attachment seems to be the sensible way to provide recipient additional information. For example, you may attach product catalog, promotion coupon into the marketing email. However, file attachment may affect your marketing event. As email attachment is one of the source of computer virus, people take different action to handle the file attachment found in email … Read more

Few Tips About Using Image In Email Marketing

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1. Keep Images Light No matter you embeded the image into email or make a url reference to your web site, you should keep the image size smaller. It is important as nobody will wait for 10 or 20 seconds to load the image. Most graphics software provides optimization tool to compress and reduce the image size and make the … Read more

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