Evinco shares experiences from our professional team, you can utilize the IT/Internet resources, to explore business opportunities.
Many email services or software allow users to block images. User need to click a button in order to display the image in the email. How to handle Image Blocking in Email Marketing? 1. Don’t rely solely on image in your email. You should also write your marketing message in text. 2. If you use images, remember to add “ALT” … Read more
1. Global reach Email marketing can reach worldwide customer. 2. Lower cost Low cost and a great return on investment. 3. Personalized You can personalize the email content to fit your customer’s needs. This highly personalized feature is not provided by other marketing means. 4. Interactive Graphics/Video and other documents can be added into the email to grab recipient’s attention … Read more
– Keep it short One to two paragraphs is good enough. Email with three paragrahs maybe too long for the subscriber to read. – Relevant People make subscription on your newsletter and like to receive useful and relavent information. Newsletter should provide help/tips to the subscriber and not only product promotion. – Subscriber-only Offer You may provide subscriber-only offer in … Read more
Email marketing is a low cost method to delivery your business message to the potential customers. Due to this low cost method, spam/junk email is a great problem. Spam filtering are imposed to protect the in-box from the flood of junk email. These are the tips to you should following when performing email marketing 1. Avoid spam phrases. For example, … Read more
Sending marketing email with attachment seems to be the sensible way to provide recipient additional information. For example, you may attach product catalog, promotion coupon into the marketing email. However, file attachment may affect your marketing event. As email attachment is one of the source of computer virus, people take different action to handle the file attachment found in email … Read more
Followings are the Spam keywords which you should avoid in Email Marketing. But, you should keep in mind that this is not a complete list and different email servers have their SPAM checking policies. But the list should be a good reference materials. 4u $$ 100% satisfied accept credit cards advertisement apply online buy direct call now click below congratulations … Read more
1. Invite old customers. Send out personalized email to your customers and ask them to signup. 2. Offer free gift, free whitepaper or discount coupon to subscribers 3. Place email signup form on your home page 4. Place email signup form to footer or navigation menu of your website 5. Place a link to the email signup form in email … Read more
1. Keep Images Light No matter you embeded the image into email or make a url reference to your web site, you should keep the image size smaller. It is important as nobody will wait for 10 or 20 seconds to load the image. Most graphics software provides optimization tool to compress and reduce the image size and make the … Read more
Email subject is the first things the recipient read when viewing your message. An eye-catching subject line can raise the recipient’s attention and greatly improve the open rate. A email subject shout short, descriptive, and encourage the reader to open and read your message. Not to use the word “free” As “free” is often considered to be a spam keyword. … Read more
Many people says they need to send million emails out for email marketing events. Even the response rate is low, they still can get substantial amount of response. As the flood of junk mail, internet service provider and also end user install different spam filter to get rid from the junk. This also reduce the response rate of the marketing … Read more