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Understanding CTR and CR on Pay-Per-Click Advertisement

There are dozens of statistics reported when using the Pay-Per-Click Advertisement, like Google Adwords. For example, click-through rate (CTR), cost per click (CPC), number of clicks, number of impressions, conversion rate (CR), cost per conversion, etc. It is always confusing to handle those number. Actually, two of them are important for you. They are click-through rate and conversion rate. Click-Through … Read more

Make a Backup! Clone your harddrive with XXCLONE

XXCLONE Freeware is a free hard drive cloning tool. XXCLONE create a clone of your hard drive on another disk and you can keep it for backup or emergency recovery. It allows you to set the backup disk as bootable. You can simply switch hard drives and run your system from the cloned drive if disk failure or other problems, … Read more

Avira AntiVir Personal: A Free Personal Use Antivirus software

Avira AntiVir Personal offers the protection against computer viruses for the individual and private use on a single PC-workstation. It can detects over 50,000 viruses and an Internet-Update Wizard for easy updating. It also has a effective tools to remove the detcted virus. The built-in Virus Guard monitors file movements automatically, for example when downloading files from the internet. It … Read more

Coloring Your Folders For Better Management

Rainbow Folders is a simple tool that allows you to change the color of selected folder icons. You can specify different color for different types of folders, e.g. set important folders as red. With coloured folders, you can easily spot the folders in Windows Explorere and navigate your files more efficiently. Rainbow Folders has some nice features: – hundreds of … Read more

Speedup the Loading Time of Your Web Page

1. Remove unnecessary stuff Is the background music necessary? Do you need the animated gif? Do you need those fancy javascript? Check your page and find out those unnecessary stuff. If those things can help improve your website conversion, keep it. Otherwise, remove it to reduce the loading time. 2. Avoid nested tables Browsers take more time to parse nested … Read more

An Effective Uninstaller

When you find some programs/software is no need, you may perform uninstallation. Sometimes, the program’s unistaller may not function as it should be and the uninstallation may fails. There are some files left behind or the registry is not cleanup. It’s anonying to clean up the machine after uninstallation. You need to locate the files/registry entry one by one and … Read more

Ten Web Design Tips You Should Keep In Mind

1. Avoid those “little funny stuff”, like page counters, java text scrolling, flashing images, and animation. 2. Avoid using large files. Try to reduce the size of thos multimedia files, like image, sound, and video. 3. Avoid incorporating download plugins. Flash is funny, but you will loose visitors if you don’t provide an HTML alternative. 4. Avoid “Horizontal Scrolling”. Ensure … Read more

Three Phrase Your Website Must Have

1. “Bookmark This Site” It is important to ask your visitors to bookmark your web site. This can increase the chance the visitor re-visits your website. It is difficult for visitor to remember your website address. But if they bookmark your website, the name and address of your website will be listed in the visitor’s bookmark. They can easily locate … Read more